Market Entry & Launch
How to Localize in China

Why localization matters — and how to do it right.
Localization improves your commercial competitiveness in China, especially when it comes to tendering eligibility, pricing, and hospital procurement access.

Key options for imported devices:

  • Become a “domestic brand” via OEM or local manufacturing

  • Leverage the China Market Authorization Holder (MAH) system to shift from importer to local registrant

  • Compare local production vs direct import paths based on cost, lead time, and strategic control

✔ BiomenGroup provides strategic consulting on localization models, OEM registration, and MAH setup.