Market Entry & Launch
Why localization matters — and how to do it right.
Localization improves your commercial competitiveness in China, especially when it comes to tendering eligibility, pricing, and hospital procurement access.
Key options for imported devices:
Become a “domestic brand” via OEM or local manufacturing
Leverage the China Market Authorization Holder (MAH) system to shift from importer to local registrant
Compare local production vs direct import paths based on cost, lead time, and strategic control
✔ BiomenGroup provides strategic consulting on localization models, OEM registration, and MAH setup.